SMM and Lead Generation for real estate agents


Who needs this course?


WHAT IS THIS COURSE?
Structure of the course
01. Intro
Learn how to use the platform, explore the chat feature, and navigate freely.
- Complete understanding of how to use the platform.
- A clear growth plan.
02. FIRST INSIGHTS
Gain a deep understanding of marketing, target audiences, and communication strategies.
- Defined target audience profile.
- Personalized messaging strategy.
- Clear understanding of marketing channels.
03. SET UP / GETTING READY
Optimize your social media for success by setting up your profile professionally, planning and structuring your content, and maintaining a consistent workflow.
- Fully optimized social media profile.
- Structured content plan.
- Clear workflow for consistent posting.
04. VIDEO: PREPARATION
Master the essentials of video creation by choosing the right format, generating ideas, structuring scripts, and planning shots with storyboarding and key principles.
- Well-planned video script.
- Organized storyboard.
- Clear video content strategy.
05. VIDEO: FILMING
Film like a pro with the right techniques. Learn how to set up your camera and lighting, improve audio quality, and apply filming hacks for better content.
- Proper filming setup.
- High-quality raw footage.
- Confident on-camera presence.
06. VIDEO: POSTPRODUCTION & PUBLISHING
Edit and publish high-quality content. Learn how to cut, refine, and enhance video flow, add sound design, subtitles, and visuals, and optimize covers while analyzing performance.
- Fully edited video.
- Optimized cover and title.
- Performance analysis for improvement.
07. STATIC CONTENT
Make the most of non-video content. Learn how to create engaging posts and stories, use AI for content creation, and analyze performance to improve results.
- Effective post and story templates.
- AI-generated content strategy.
- Insights for content optimization.
08. TARGETED ADVERTISING
Run effective ad campaigns to generate leads. Learn how to set up Meta and TikTok ad accounts, define audiences, optimize campaigns, and leverage AI for campaign analysis.
- Fully set up ad account.
- Targeted ad campaign strategy.
- Data-backed optimization plan.
09. WORTHY ADD-ONS
Avoid common mistakes and stay consistent. Learn how to prevent burnout, stay motivated, set realistic goals, manage time effectively, and maintain a balanced approach to content creation.
- Personalized posting routine.
- Effective goal-setting framework.
- Balanced approach to content creation.



In-person training starts at 18:00 and continues until 21:00 with short coffee breaks (visits to developers’ offices take place earlier in the afternoon). This way, our participants can absorb the material and discuss it in the group during face-to-face sessions. Online materials will help in exam preparation.
Convenient online platform for education
- Structured and easy to navigate – The course is divided into clear sections to help you stay on
- Access all course materials anytime, anywhere – Learn at your own convenience.
- Complete tasks and upload results directly on the platform for seamless learning.
- Dedicated support team – Our team is here to assist you with any questions along the way.

Course creators

7+ years of marketing experience

